{"id":1704,"date":"2025-07-03T09:25:39","date_gmt":"2025-07-03T07:25:39","guid":{"rendered":"https:\/\/www.cacvsa.es\/llibre-estil\/?p=1704"},"modified":"2025-07-15T12:34:12","modified_gmt":"2025-07-15T10:34:12","slug":"2-12-5-patrocini-despais-i-continguts-especifics","status":"publish","type":"post","link":"https:\/\/www.cacvsa.es\/llibre-estil\/2-12-5-patrocini-despais-i-continguts-especifics\/","title":{"rendered":"2.12.5. Patrocini d\u2019espais i continguts espec\u00edfics"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">2.12.5. Patrocini d\u2019espais i continguts espec\u00edfics<\/h3>\n\n\n\n<p>Com a regla general, preval la norma de no acceptar patrocinis en els informatius. Es pot valorar la possibilitat d\u2019inserir patrocinis en espais espec\u00edfics, com ara el de l\u2019oratge i altres. En qualsevol cas, este patrocini no pot entrar en col\u00b7lisi\u00f3 amb la l\u00ednia editorial de la CACVSA. Quant al patrocini de programes d\u2019entreteniment, de continguts documentals o de ficci\u00f3, es pot plantejar la possibilitat d\u2019emetre continguts documentals o d\u2019entreteniment creats directament per les marques (branded content). En este cas, es valorar\u00e0 especialment que siguen marques valencianes o arrelades a la Comunitat Valenciana, i sempre s\u2019ha de comptar amb la proposta de la Direcci\u00f3 General.<\/p>\n\n\n\n<p>El patrocini s\u2019ha d\u2019entendre com la promoci\u00f3 d\u2019una marca comercial que respecta els principis fonamentals del servici p\u00fablic i contribu\u00efx al benestar col\u00b7lectiu per mitj\u00e0 de la seua leg\u00edtima activitat comercial i pel suport que oferix al mitj\u00e0 p\u00fablic de comunicaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2.12.5. Patrocini d\u2019espais i continguts espec\u00edfics Com a regla general, preval la norma de no acceptar patrocinis en els informatius. Es pot valorar la possibilitat d\u2019inserir patrocinis en espais espec\u00edfics, com ara el de l\u2019oratge i altres. En qualsevol cas, este patrocini no pot entrar en col\u00b7lisi\u00f3 amb la l\u00ednia editorial de la CACVSA. Quant [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,3,1],"tags":[],"class_list":["post-1704","post","type-post","status-publish","format-standard","hentry","category-excerciciperiodisme","category-deoiperio","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/posts\/1704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/comments?post=1704"}],"version-history":[{"count":2,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/posts\/1704\/revisions"}],"predecessor-version":[{"id":2276,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/posts\/1704\/revisions\/2276"}],"wp:attachment":[{"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/media?parent=1704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/categories?post=1704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/tags?post=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}