Cal diferenciar entre els noms propis i les denominacions gen\u00e8riques. Els primers s\u2019han de preservar en la llengua original (El Corte Ingl\u00e9s)<\/em>, mentres que, quan hi ha una part del nom que \u00e9s gen\u00e8rica, esta part s\u00ed que es pot traduir (lleixiu Estrella<\/em>, magatzems Harrods)<\/em>.<\/p>\n\n\n\n En general, els noms d\u2019empreses que corresponen a marques registrades no s\u2019han de traduir. Aix\u00f2 tamb\u00e9 \u00e9s freq\u00fcent en el cas de les entitats financeres: Deutsche Bank<\/em>, Soci\u00e9t\u00e9 G\u00e9nerale de Banque<\/em>, Cr\u00e9dit Lyonnais<\/em>, Caisse d\u2019\u00c9pargne<\/em>, Ibercaja<\/em>, Kutxabank<\/em>.<\/p>\n\n\n\n Per\u00f2 hi ha una s\u00e8rie d\u2019empreses p\u00fabliques i de servicis, aix\u00ed com d\u2019entitats financeres, el nom de les quals s\u00ed que t\u00e9 traducci\u00f3: Banc d\u2019Espanya<\/em>. Els \u00f2rgans de gesti\u00f3 de les empreses sempre es tradu\u00efxen: \u00c0rea de Recursos Humans del Deutsche Bank<\/em>, Departament de Vendes de Zara<\/em>.<\/p>\n\n\n\n En el cas dels noms propis dels vehicles, com a criteri general, es tradu\u00efx el gen\u00e8ric, per\u00f2 no el nom propi: la sonda Pioneer<\/em>, el pesquer Amparo<\/em>, el transbordador espacial Discovery<\/em>, el submar\u00ed Ict\u00edneo<\/em>, la fragata Crist\u00f3bal Col\u00f3n<\/em>, el portaavions USS Gerald R. Ford<\/em>, l\u2019avi\u00f3 Air Force One<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":" 8.1.9. Els noms comercials, i els de caixes i bancs Cal diferenciar entre els noms propis i les denominacions gen\u00e8riques. Els primers s\u2019han de preservar en la llengua original (El Corte Ingl\u00e9s), mentres que, quan hi ha una part del nom que \u00e9s gen\u00e8rica, esta part s\u00ed que es pot traduir (lleixiu Estrella, magatzems Harrods). […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"982","footnotes":""},"categories":[70,4],"tags":[],"class_list":["post-1240","post","type-post","status-publish","format-standard","hentry","category-8-criteris-de-traduccio-aspectes-culturals","category-modellinguistic"],"_links":{"self":[{"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/posts\/1240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/comments?post=1240"}],"version-history":[{"count":3,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/posts\/1240\/revisions"}],"predecessor-version":[{"id":2553,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/posts\/1240\/revisions\/2553"}],"wp:attachment":[{"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/media?parent=1240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/categories?post=1240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cacvsa.es\/llibre-estil\/wp-json\/wp\/v2\/tags?post=1240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}